Rhode Island Computer Museum Case Study
Section 1: About the Client
What is the full name of the client brand?
Rhode Island Computer Museum (RICM)
What industry are they in, and what is their position within the industry?
They are in the museum and historical site industry. RICM is a museum dedicated to the history of computing and technology. It features a collection of vintage computers and software showcasing the evolution of technology over the decades.
Who are their target customers?
Families, technology enthusiasts, historians/researchers, students/educators and collectors.
What are the clients strengths, weaknesses, opportunities, and threats? (SWOT)
Strengths: Unique collection, educational value, local community support and a niche market.
Weaknesses: Limited visibility, size/space, unorganized.
Opportunities: Educational partnerships, community events, digital expansions and collaborations.
Threats: Technological advances, competition and a shift in public interest.
What are the important details about this client that should be shared?
RICM’s mission aims to preserve and showcase the history of computing technology, offering educational experiences and insights into the evolution of computer technology. The important details about this client is that the are a non-profit company, their source of funding comes from donations, grants and sponsorships. They have a website with out dated information but all of their links to their social media are correct. Lastly, they have workshops and events aimed at educating the general public and enthusiasts about various aspects of computing history and technology.
Section 2: Their Challenge
What issue, challenge, or pain point did the client want you to address? Why did they have this problem?
The issue that the Rhode Island Computer Museum faced was their social media presence. The museum lacked a well-defined social media strategy. Without clear goals, target audience identification, and a content plan, the museum struggled to effectively utilize its social media channels. They also faced challenges in creating content that resonated with its audience, this was partly due to a lack of creative direction and the museum’s focus on its core functions rather than marketing.
Section 3: The Solution
In our project management class we created a strategy guide for the Rhode Island Computer Museum. Each classmate got a different section and I got influencer partnership and the theme of the guide was retro. Creating an influencer partnership strategy guide for RICM involved several key steps to effectively leverage influencers to enhance visibility, engage new audiences, and drive traffic to the museum.
In our social media marketing class we had to create two pieces of social media content. The main goals of my created content was to increase visibility and awareness to their museum and social media, promote events and programs, engage with the target audience/community and to educate and inform.
My target audience for RICM through these posts were GEN Z, ages 12-25, both male and female and their interests/hobbies would include collectors, photography, vintage gaming and likes to preserve history. We also explored the best times to post, which would be 11 am for Instagram since my posts were just for posting on Instagram. The timeline for this project took about five weeks to complete.
